After years of hard work and dedication, Salesforce has achieved the prestigious position of being ranked number one on Fortune’s ‘100 Best Companies to Work For’ list.
Working with the right individuals and utilizing data and technology through a strong partnership between HR and IT is crucial for the success of the US cloud computing company.
In addition, there is a strong sense of camaraderie within the company. The overwhelming majority of employees, 94% to be exact, have expressed their satisfaction with Salesforce as a workplace.
According to Jennifer Johnston Di Loreto, senior director of global employer branding at Salesforce, there is a clear formula for success: employee engagement is equal to the combination of culture, technology, and data.
Culture: The Salesforce Ohana
Salesforce embraced a unique approach when it developed the idea of ‘Ohana’ as the driving force behind employee engagement. Drawing inspiration from the concept of family, Salesforce aimed to create a distinct and inclusive work environment.
Forbes awarded the top spot on the annual list to Salesforce, recognizing their unique corporate culture.
The recognition from Forbes showcased the numerous rewards, both financial and personal, that employees at the tech company enjoy. These include generous referral bonuses totaling US$5.5 million, college tuition reimbursements, support for employees’ philanthropy projects, and the creation of mindfulness rooms.
Salesforce’s culture is focused on creating a positive and supportive environment for its employees. It goes beyond just offering bonuses and stylish office spaces, but also prioritizes a stress-free experience for its workforce.
Technology: Mobile Intranet
As the company experienced rapid growth in 2016, concerns arose about how to sustain a motivated and productive team while expanding.
As a financial analyst, I can appreciate the challenge that sparked the development of employee-centered apps like Concierge. This cloud-based intranet, accessible via mobile, revolutionized the way information was delivered to employees, making it simpler and more efficient.
Imagine if there was an innovative Q-and-A app that focused solely on anticipating your needs and allowing you to seamlessly carry out your tasks. Inquired Andy Bean, the lead UI/UX designer for Concierge.
The app operates seamlessly, similar to a search engine that provides a plethora of articles and guides. It seeks to eliminate the notorious Support Desk ‘black hole,’ where tickets were frequently misrouted.
Concierge was developed through the joint effort of Salesforce’s HR and IT teams. HR had a strong grasp of the Salesforce employee experience, while IT excelled in utilizing both proprietary and third-party infrastructure technology to improve the experience.
Data: Growing understanding
Salesforce has a deep understanding of the Ohana community thanks to their comprehensive workforce analytics. Insights into employee tool usage and customer interactions can be obtained through data sourced from the dashboard of its cloud products.
In addition to enhancing customer relationships through analytics, the cloud company also utilizes data to track and foster employee growth and development.
“We analyze their goal setting, feedback, and learning data to gain insights into their skills and strengths. Based on this information, we provide valuable recommendations for mentoring, learning, and career growth opportunities,” explained Johnston Di Loreto.
According to Forbes, Salesforce has a knack for identifying talented individuals who may not have been given promotions in the last 18 months, and they provide them with new opportunities to take on fresh career challenges.
The company has experienced a significant positive impact across the business by leveraging the culture, technology, and data formula, particularly in fostering a strong sense of community.