The competition for skilled individuals is never-ending. The unemployment rate in the largest economies around the world is currently at historically low levels. Employers must go beyond compensation and provide an employee experience that surpasses their competitors.
Employees are attracted to companies that have a track record of success. They also desire to be recognized and valued as unique individuals, rather than being treated as insignificant and overlooked parts of a system.
The issue at hand
Outdated HR mindsets are severely hindering companies from within. They employ command and control strategies to oversee employees – systems that prioritize performance and may not always prioritize the human aspect of employees.
We provide exceptional customer support from the very beginning, ensuring that our customers are well taken care of. Customer journey mapping has emerged as a valuable tool that provides a comprehensive narrative of a customer’s interaction with a company, spanning from the initial engagement to long-term loyalty. We are interested in understanding the obstacles that prevent them from having the optimal customer experience.
It is important to provide our employees with the same opportunity as customers to analyze their daily routine and identify areas for improvement.
Employee surveys are no longer effective.
Several companies still depend on widely distributed surveys to identify obstacles faced by their employees. These surveys, though, have their limitations.
Conventional employee surveys and exit interviews yield a comprehensive compilation of issues within the organization. These tactics fail to address the underlying causes of these internal conflicts. However, it is crucial to address this issue in order to improve the work experience for employees.
Deciding on the appropriate tool for the task at hand: Employee journey mapping
By tracking their daily routine, employers can gain valuable insights into what factors impact an employee’s experience. The process provides a visual representation of an employee’s daily activities, mapping them on a spectrum from positive to negative and productive to non-productive.
Employers recognize the importance of monitoring how employees’ productivity and stress levels are affected by different tasks. This helps them identify obstacles and stressors that hinder efficient work. By analyzing patterns across journey maps of all employees, we can pinpoint the significant obstacles within the organization.
Leadership often believes they are facing one type of problem, but the journey map uncovers a different gap. With journey mapping, you can finally uncover the true cause of the problem.
As technology evolves and advances, the implementation of new software becomes inevitable. However, it remains a significant source of stress for employees. Employee journey maps can uncover insights that indicate employees are not benefiting significantly from the training resources offered with the new software. Additionally, they may reveal that the new software frequently crashes, causing disruptions in their workflow and leading to feelings of frustration.
On the other hand, a survey may, at most, reveal that employees feel their learning and development needs are not being adequately addressed. Without journey mapping, it is difficult to determine which aspect of the training is causing the issue, leading to a potential waste of valuable resources as you try to guess the solution.
Once leadership grasps the obstacles at the ground level, they can devise strategies and implement solutions to tackle the issues.
Employees also reap the rewards.
By recognizing and addressing the challenges your employees face on a daily basis, and finding solutions that prioritize their well-being, they will feel a sense of appreciation and value. Is there a bonus? Through the practice of recording and reflecting on their daily tasks, individuals can cultivate a sense of mindfulness in their work, leading to improved productivity and performance.
By successfully solving the problem on the initial attempt, employers can save money, gain the trust of their employees, and retain their talented workforce.